Ban on junk meals advertisements earlier than 9pm TV watershed and extra on-line restrictions in bid to deal with weight problems | Politics Information

A ban on junk meals adverts earlier than the 9pm watershed will come into power on the finish of subsequent yr, with elevated on-line restrictions additionally launched.

The transfer is a part of Boris Johnson’s efforts to deal with weight problems, with NHS analysis exhibiting that just about two-thirds of adults in England are obese or overweight.

However the announcement stops wanting a complete ban that was proposed final yr.

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‘Lower fats in meals to scale back weight problems’

Whereas giant quick meals and confectionary corporations might be banned from promoting meals excessive in fats, sugar and salt on-line, small companies with fewer than 250 workers might be exempt.

Corporations will nonetheless have the ability to promote their merchandise on their very own web sites and social media platforms.

They will even have the ability to promote on TV earlier than the watershed, supplied they don’t present banned meals.

There may be an exemption for on-line audio, which implies adverts might be allowed to run on podcasts and radio stations broadcasting on-line.

As well as, there are exemptions for the healthiest meals inside every class, together with honey, olive oil, avocados and marmite.

Public well being minister Jo Churchill mentioned the transfer will “assist to wipe billions off the nationwide calorie depend and provides our kids a good probability of a wholesome life-style”.

“The content material kids see can have an effect on the alternatives they make and habits they type. With youngsters spending extra time on-line it’s important we act to guard them from unhealthy promoting,” she mentioned.

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“These measures type one other key a part of our technique to get the nation fitter and more healthy by giving them the possibility to make extra knowledgeable choices relating to meals.”

In keeping with authorities estimates, youngsters beneath 16 had been uncovered to fifteen billion junk meals adverts on-line in 2019, in contrast with round 700 million two years earlier.

Caroline Cerny, from the Weight problems Well being Alliance, mentioned the motion reveals the federal government is “critical about placing our nation’s well being first”.

She mentioned: “Powerful new restrictions will stem the flood of adverts on TV and on-line that entice us in direction of sugary and excessive fats meals, making area to promote more healthy meals.”

Barbara Crowther, Maintain’s youngsters’s meals marketing campaign co-ordinator, described the measures as “important step ahead in decreasing publicity to a continuing stream of unhealthy food and drinks promoting on TV and on-line”.

However she added: “We stay involved that the proposals will nonetheless permit large multinational junk meals firms and supply platforms to run huge model campaigns.

“In brief, it is a very optimistic step in the fitting path, however the journey in direction of a complete more healthy meals promoting world is way from over.”

However the Promoting Affiliation mentioned it was “dismayed” by the ban.

Public affairs director Sue Eustace mentioned: “This implies many food and drinks firms will not have the ability to promote new product improvements and reformulations and bigger food-on-the-go, pub and restaurant chains could not have the ability to inform their prospects about their menus.”

She added: “All of us need to see a more healthy, extra lively inhabitants, however the authorities’s personal evaluation reveals these measures will not work.”

The Meals and Drink Federation’s chief scientific officer, Kate Halliwell, mentioned it was a “headline-chasing” transfer.

“The proposals would make it troublesome to promote many merchandise which were rigorously reformulated or created in smaller parts according to the federal government’s personal targets; for instance, Cadbury wouldn’t have the ability to promote their 30% diminished sugar Dairy Milk,” she mentioned.

“Not solely do the proposals sign an absence of joined-up coverage, the implementation durations for each promoting and promotional restrictions don’t give companies sufficient time to organize for the modifications.”

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