Self-confessed Pokemon obsessive Ed Sheeran has teamed up with the makers of the online game collection on his new single.
The observe is entitled Celestial and is out on 29 September, with the accompanying video having been animated by Pokemon creatives.
Sharing a sketch exhibiting him with the Pikachu character from the video games, Sheeran wrote on social media he “began off” his Pokemon craze aged seven, by accumulating the themed playing cards.
He mentioned he then progressed to changing into a fan of the animated TV present, after which on his eighth birthday he obtained a “Gameboy Color” handheld console.
“Obsessed, was an understatement,” the British singer mentioned.
He went on: “Flash ahead to me at 31, I nonetheless have the identical Gameboy Color and nonetheless I play Pokemon Silver on lengthy haul flights.
“I actually, actually find it irresistible. It gave me a correct escape as a child right into a fantasy world that appeared to go on and on, and in grownup life it is nostalgia that makes me really feel like a child once more.
“I met the individuals from Pokemon once I was travelling in Japan, and we joked about me writing a tune for them. However now right here we’re.”
The collection, an abbreviation of Pocket Monsters, was created in 1996 however has since expanded to incorporate quite a few TV collection, movies and card video games.
It centres round trainers dwelling in a fictional world who catch and prepare tons of of various species of Pokemon earlier than utilizing them to battle towards one another.
In November 2021, Sheeran did a efficiency that was obtainable by way of a Pokemon app.
And in June this yr, the four-time Grammy Award winner was declared the most-played artist of 2021 within the UK, and in addition claimed the yr’s most performed single with Unhealthy Habits.
It’s the second time he has claimed each accolades, beforehand attaining the double in 2017 with the discharge of his album Divide and hit single Form Of You.