Kim Kardashian teases ‘utterly new’ rebrand for KKW Magnificence enterprise | Ents & Arts Information



Kim Kardashian West has introduced she is rebranding her cosmetics enterprise and can come again with one thing “utterly new”.

The Retaining Up With The Kardashians star and entrepreneur stated the KKW Magnificence web site will shut from 1 August however that “we can’t be gone for too lengthy”.

Followers have speculated on-line that Kardashian might be dropping estranged husband Kanye West‘s title from the branding after submitting for divorce in February.

Sharing the information on Instagram and Twitter, Kardashian, 40, wrote: “To our loyal prospects, it began with a contour equipment and expanded to eyes, lips, physique and lots of unimaginable collections over the previous 4 years.

“On August 1 at midnight we might be shutting down the kkwbeauty.com web site in order that we are able to come again to you below a very new model with new formulation which are extra trendy, progressive and packaged in an elevated and sustainable new look.

“I am excited to proceed to develop and increase my product vary and so that you can lastly be capable of expertise it the way in which that I’ve at all times envisioned.

“As well as, my crew is tough at work to enhance the shopper buying expertise the place it is possible for you to to buy my magnificence and beauty choices in all classes from one single web site.”

The assertion added: “Thanks a lot for being on this unimaginable journey with me, and I promise we can’t be gone for too lengthy.”

Launched in 2017, KKW Magnificence was valued by cosmetics conglomerate Coty at about $1bn (£725m) when it purchased a 20% stake in 2020.

Whereas Forbes estimated Coty had overpaid, it valued her remaining stake at about $500m (£362m) in April.

The top of KKW comes following the top of an period for the fact present that made Kardashian a family title; the ultimate episode of Retaining Up With The Kardashians was broadcast earlier this yr after 20 seasons.

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In the meantime, Kardashian’s shapewear model Skims goes from energy to energy after being chosen because the official underwear designer for Workforce USA’s feminine Olympic athletes.

Asserting the partnership on social media, the fact TV star stated the agency would design “undergarments, pajamas and lounge put on” for athletes on the Tokyo video games.





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