Just one in 20 yoghurts aimed toward kids are low in sugar, researchers have stated, as they urged the federal government to impose restrictions on kid-friendly packaging and the dietary claims they make.
Motion on Sugar, based mostly at Queen Mary College of London, discovered Nestle Rolo Combine-in Toffee yoghurt had the very best degree of sugar, with 5 and a half teaspoons per serve – the equal of 16 Malted Milk biscuits.
The well being consultants checked out 100 kids’s yoghurts and located 63% contained a 3rd or extra of the utmost every day consumption for added sugars (19g) per serving for a kid aged between 4 and 6.
They warned a “well being halo” was being created round merchandise which function dietary claims suggesting they’re wholesome whereas containing added sugar, syrups and fruit concentrates.
Dr Kawther Hashem, a registered nutritionist and marketing campaign lead at Motion on Sugar, warned that oldsters can simply be misled when selecting objects on the grocery store.
“Usually corporations attempt to avert our eyes from seeing the numerous quantity of sugar listed within the components and diet tables, by utilizing healthy-sounding claims and cartoony photos on the entrance of the pack,” she stated.
“Given solely 5% of yoghurts with child-friendly packaging would have a green-coloured label as being ‘wholesome’ for sugar, meals corporations should make each effort to scale back the sugar in these merchandise, notably those focused so explicitly in direction of kids.”
It’s as much as meals companies to be extra accountable on the subject of sugar content material, stated Graham MacGregor, chairman of Motion on Sugar and professor of cardiovascular drugs at Queen Mary College of London.
“With 10 kids out of each class of 30 leaving main faculty both chubby or overweight, it’s crucial that meals corporations act extra responsibly and decide to reformulate sugar, salt and calorie discount as an alternative of foisting unhealthy merchandise on us that include child-friendly packaging with deceptive diet and well being claims,” he stated.
A Division of Well being spokesperson stated: “Childhood weight problems is likely one of the greatest well being challenges that this nation is dealing with and we’re taking vital motion to drive the foods and drinks trade to scale back sugar content material.
“There’s extra to do and later this yr we will likely be launching a session into toddler meals advertising and labelling as a part of our efforts to arm mother and father with one of the best data.
“We’re additionally limiting the promoting of meals excessive in fats, salt and sugar, altering the legislation to scale back promotions of much less wholesome meals and implementing calorie labelling in giant eating places, cafes and takeaways.”