Marks & Spencer has made its merchandise obtainable in over 150 international locations for the primary time through British Nook Store, a web based grocery store for expats.
The retailer mentioned that greater than 800 merchandise can be made obtainable to clients from the US to Australia, with supply instances starting from one to a few days.
For the reason that onset of the pandemic, M&S has stepped up retailer closures after being pushed to a £201m loss.
The corporate has additionally accelerated bigger plans to develop its meals division and drive on-line gross sales development through collaborations with third-party platforms.
“Our mission is to ship environment friendly and low-cost methods to promote one of the best of M&S to the world, and by partnering with British Nook Store we’re capable of immediately provide one of the best of M&S meals to tens of millions extra clients,” mentioned Paul Friston, managing director of M&S Worldwide.
British Nook Store, which has operated since 1999 promoting gadgets like Marmite and Heinz Baked Beans to Brits residing abroad, mentioned it had seen a surge in demand for its merchandise since international journey restrictions got here in to position final yr.
The launch is a part of a push by M&S to speed up worldwide development by means of on-line purchasing, and follows its current growth of its clothes and residential ranges to clients in over 100 totally different markets.
In Might, the group dedicated to greater than doubling on-line retail gross sales by working with companions and increasing the attain of M&S to new on-line markets,
“British Nook Store connects high quality British manufacturers to clients worldwide, which is why partnering with M&S, probably the most iconic British manufacturers, is an ideal match for each events,” mentioned Mark Callaghan, managing director of British Nook Store.