Sacha Baron Cohen sues hashish firm to be used of Borat in promoting | Ents & Arts Information

Sacha Baron Cohen is suing a US hashish dispensary for allegedly utilizing his comedy character Borat on its promoting.

The 49-year-old British movie star is searching for damages of at the very least $9m (£6.5m), in accordance with a lawsuit filed within the US state of Massachusetts.

He’s accusing Photo voltaic Therapeutics of copyright infringement and false promoting.

The lawsuit alleges that the advert featured Baron Cohen as Borat, giving the thumbs up with the phrases “it is good!”.

It was positioned on a busy freeway in Massachusetts.

Borat is one in every of Baron Cohen’s most well-known characters – a bumbling fictional Kazakh journalist who offends nearly everybody he meets in two vastly widespread movies.

Baron Cohen’s lawyer stated that Photo voltaic Therapeutics had taken “a chance”, hoping the actor wouldn’t see the promoting.

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In line with the Hollywood Reporter, the lawyer despatched a cease-and-desist letter to the hashish firm.

The billboard had been taken down however the firm refused to compensate Baron Cohen for the unauthorised use of his picture.

Photo voltaic Therapeutics has not commented.

Within the lawsuit, Baron Cohen stated he has by no means used hashish, as it’s an “unhealthy alternative”.

He additionally stated he had refused to promote any product within the US and UK “regardless of numerous alternatives to take action”, because of fears it might “weaken his credibility as an actor and a severe social activist”.

The lawsuit stated that he as soon as refused a £2.9m supply to seem in a automotive advert.

Regardless of a number of US states giving hashish the inexperienced gentle, it’s nonetheless unlawful underneath federal legislation.

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