Virgin Cash to close down charity fundraising platform in cost-cutting transfer | Enterprise Information


Virgin Cash has confirmed that it’ll shut its charity fundraising web site Virgin Cash Giving later this 12 months in a cost-cutting transfer.

The choice, first revealed by Sky Information, means the positioning will probably be wound down after the London Marathon in October and will probably be closed for donations on 30 November.

First arrange 12 years in the past to coincide with Virgin Cash’s sponsorship of the marathon, the not-for-profit platform was positioned as a low-cost various to JustGiving, which is operated as a business enterprise.

(L-R) Roza Dereje, Brigid Kosgei, Vivian Cheruiyot
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This October’s London Marathon would be the final sponsored by the lender

It has since helped 20,000 charities and over 1,000,000 fundraisers elevate greater than £900m on-line, the lender stated.

Virgin Cash stated that on the time it was launched there was a a lot narrower alternative of on-line giving platforms out there, with greater prices for charities and donors, in contrast with right now.

Sources advised Sky Information that the lender determined that operating the fundraising website was not sustainable as a result of it was costing the financial institution hundreds of thousands of kilos annually to function.

In an announcement confirming the transfer, Virgin Cash stated it had undertaken a strategic evaluate forward of the marathon, which would be the final one which it sponsors.

“Given the numerous funding required within the service for it to stay aggressive, and with out the model publicity supplied by the London Marathon, Virgin Cash has determined to wind down the platform after the 2021 London Marathon in October,” it stated.

Helen Web page, Chief Model Officer at Virgin Cash, stated the platform had “modified the sector for the higher”.

Virgin Money
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Virgin Cash has been reducing jobs following its merger with Clydesdale and Yorkshire Banking Group

She added: “Following the tip of our sponsorship of the London Marathon, it’s the proper time to carry the service to a detailed and assist our charity companions to maneuver to an alternate and sustainable giving platform.”

Virgin stated the positioning would proceed to supply a full service for charities and fundraisers till the service closes for donations on 30 November.

It stated that staff who’re affected will probably be helped with looking for different roles on the financial institution, with a discount of as much as 26 roles anticipated.

Virgin Cash established the service below Dame Jayne-Anne Gadhia, the corporate’s former chief government.

Below Dame Jayne-Anne, the financial institution arrange by Sir Richard Branson was reworked in 2011 with the £775m buy of Northern Rock from British taxpayers.

Nonetheless, with the positioning’s father or mother firm battling to win over buyers since the merger of Virgin Cash and Clydesdale and Yorkshire Banking Group, executives are actually stated to be in search of further value discount measures.

A whole lot of job cuts have already been introduced because the tie-up in 2018.



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